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One of Julie’s campaigns won a bronze Telly award. Over her extensive experience in cause-related media marketing, Julie has executed a variety of campaigns focusing on such topics as healthcare, youth, conservation, military/veterans, education, humanitarian and social justice issues. Your spot-on counsel made this a huge success.” It drove donations in certain areas where the PSA aired. A client recently told Julie, “Our leadership is thrilled with the results of our PSA campaign. Under Julie’s stewardship her clients have experienced measurable results that have made a lasting impact such as increased brand awareness, upticks in website traffic, record-breaking campaign sign ups and more. In her role as senior advisor, Julie works closely with her clients to set the campaign strategy and collaborates with the Connect360 team to ensure KPIs are reached and success is delivered. For over 25 years Julie has been a strategic media counselor for all types of nonprofits, associations, government organizations and PR/marketing firms. Julie Ellman is a Partner and Senior Vice President at Connect360 Multimedia in the Bay Area office. Chris frequently speaks at seminars across the country to media relations professionals, organizations and non-profits and has spearheaded interactive programs for such clients as the Centers for Disease Control and Prevention (CDC), San Diego Zoo Wildlife Alliance, Heifer International, No Kid Hungry / Share Our Strength, The Toy Association and National Association of Boards of Pharmacy.Ĭhris earned a Bachelor of Arts degree in Communications from Long Island University-Brooklyn. As one of the leaders in establishing the Internet as a viable tool for communications campaigns, Chris developed results-driven marketing campaigns and provided counsel, strategy, and ROI evaluation for corporations, national healthcare organizations, and a wide range of government agencies and non-profits.

Chris’ role is to stay on top of current trends in order to develop new, effective services for our clients.Ĭhris’s career in marketing and communications spans 20 years, with a focus on Internet and social media marketing over the last decade. When she is not busy connecting with clients, Annette enjoys puttering in her garden and baking.Ĭhris Cavello leads the digital and social media side of the Connect360.

Annette earned a Bachelor of Arts degree in Communications from the University of Illinois at Chicago.Īnnette lives in Lemont, IL, in what she likes to call a “sleepy” suburb in southwestern Chicago. Throughout her career she has authored articles and spoken at seminars on the topic of public service announcements and their value to nonprofits. Annette has always enjoyed talking to nonprofits, learning their mission and then taking that information to develop the best strategy for delivering maximum reach and results for their PSA campaign.

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He loves playing fantasy baseball, golf, and chasing after his two energetic granddaughters.Īnnette Minkalis is a partner and the Executive Vice President of Connect360 MultiMedia and is responsible for company sales.įor many decades Annette has been fortunate to live her passion which is helping organizations get the widest exposure for important “public service” messages, whether it’s cancer prevention tips, how to safely buy prescription medications online or providing services for our veterans.

Steve lives in Merrick, New York with his wife Sandy. He began his career at Price WaterhouseCoopers. He holds a MBA from New York University’s Stern Graduate School of Business and a Bachelor of Arts degree from Brooklyn College. He is a member of the American Institute of CPAs and the New York State Society of CPAs where he serves on both of their not-for-profit committees. Steve’s career spans almost 40 years in senior financial positions at the NPD Group, Primedia, Disney, the Hearst Corporation, and WestGlen Communications.

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He is the author of numerous articles on the subject and has serves as a resource to nonprofit CFOs, their CPA firms, and professional publications. He is a CPA and has an extensive background in the application of Generally Accepted Accounting Principles (GAAP) to earned media valuations and in-kind donations nonprofits receive from broadcasting companies as part of their PSA campaigns. He is a leading expert on the measurement, valuation, and financial reporting of Public Service Announcements by not-for-profit organizations. Steve Edelman is a Partner and President of Connect360.